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- <text id=91TT1450>
- <title>
- July 01, 1991: Bringing Back Storytelling
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- July 01, 1991 Cocaine Inc.
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- VIDEO, Page 76
- Bringing Back Storytelling
- </hdr><body>
- <p>With classic tales read by Hollywood stars, Rabbit Ears videos
- are a delightful antidote to Saturday-morning kidvid
- </p>
- <p> Jack Nicholson's best performance in the past five years? With
- all due respect to Batman and The Witches of Eastwick, it just
- may be a half-hour stint Nicholson did for, of all things, a
- children's video. He is narrator of The Elephant's Child, an
- adaptation of Rudyard Kipling's whimsical story about how the
- elephant got its trunk. Backed by the music of Bobby McFerrin,
- Nicholson gives a droll, spirited reading, wrapping his tongue
- around Kipling's sensuous words -- "the great, gray-green,
- greasy Lim-po-po River" -- like a gourmet savoring oysters.
- </p>
- <p> By the same token, it would be hard to imagine a funnier,
- better modulated comic performance from Robin Williams than the
- Babel of Slavic accents he brings to a Russian folktale called
- The Fool and the Flying Ship. Or a more touching turn by
- Sigourney Weaver than her reading of the pensive Japanese story
- Peachboy. Or a sprightlier showcase for Michael Palin's
- Pythonesque versatility than his rendition of Jack and the
- Beanstalk.
- </p>
- <p> Star power has come to children's video. More important,
- so has the lost art of storytelling. Credit goes to a small
- Connecticut company called Rabbit Ears Productions, which for
- six years has been assembling a library of children's literature
- on video. Each story is illustrated by a top-flight artist,
- scored by a noted composer (Ry Cooder, Herbie Hancock) and
- narrated by a moonlighting Hollywood actor.
- </p>
- <p> For kids brought up on frenetic Saturday-morning
- animation, these half-hour videos are leisurely paced and look
- comparatively low-tech. Visually, they are little more than
- still pictures strung together in a technique known, rather
- generously, as dissolve animation. Sales have been moderate
- (cost: $9.95 or $14.95 a tape), but titles are multiplying
- rapidly. Following its initial series of 18 storybook classics
- (Thumbelina, read by Kelly McGillis; The Emperor's New Clothes,
- with John Gielgud), the company has just launched a new
- collection of folktales from around the world, featuring stars
- like Denzel Washington and Max von Sydow. Also in the works:
- legendary American tales and Bible stories. The videos are being
- run on the Showtime cable network, and Raul Julia is recording
- them in Spanish.
- </p>
- <p> The success of Rabbit Ears has a fairy-tale quality of its
- own. The company is the brainchild of Mark Sottnick, 46, a
- former high school science teacher from Philadelphia, who began
- making children's films in the early '80s. In 1985 he and his
- partner (and now wife) Doris Wilhousky produced a TV version of
- one of their favorite children's stories, The Velveteen Rabbit.
- They managed to persuade Meryl Streep -- the "friend of a
- friend" -- to read the narration. The tape won a passel of
- awards and set Rabbit Ears hopping. In the past year the staff
- has grown from four to 18, straining the capacity of the
- two-story barn-wood building in Westport, Conn., that serves as
- a homey headquarters.
- </p>
- <p> Sottnick is quick to admit that because of the low action
- level and sophisticated content of Rabbit Ears tapes, "they're
- not going to be every kid's cup of tea." But he adds, "I think
- the stories should be what every parent strives for: not to
- sell kids short." In an age of Smurfs, Urkels and Ninja
- Turtles, that should be music to parents' ears.
- </p>
- <p> By Richard Zoglin. Reported by William Tynan/Westport
- </p>
-
- </body></article>
- </text>
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